MAS o Menos

Just a few days ago I was doing cartwheels over how much traffic had increased to my web sites as a result of adding sitemaps.

From The Importance of Search Engine Sitemaps:

Google referrals - DeepFitness
6/14/07: 71
6/21/07: 152
6/28/07: 755

Google referrals - INeedCoffee
6/14/07: 1,658
6/21/07: 1,509
6/28/07: 3,056

Google referrals - Digital Colony
6/14/07: 172
6/21/07: 168
6/28/07: 296

Looks like the page referrals were going vertical. The sky is the limit. No such luck. Instead of being the pathway to greater traffic, it now appears the sitemap was a mere sugar rush. Now I’m experiencing the sugar crash.

Here are the numbers from this Thursday:

Google referrals - DeepFitness
7/6/07: 86 (89% decrease)

Google referrals - INeedCoffee
7/6/07: 1,768 (42% decrease)

Google referrals - Digital Colony
7/6/07: 252 (15% decrease)

Some of the decrease could be explained away by the fact many people went on vacation this week. However, the reduction in referrals is too large to blame solely on fireworks and hot weather.

Tags: criticalmas, deepfitness, digitalcolony, ineedcoffee