Rebooting Coffee Hero?

It was this time last year that I decided to freeze INeedCoffee and start a new coffee site called Coffee Hero.  My stated goal was to start something fresh.  From the post The Song Is Over, It’s All Behind Me:

At some point this spring, I will launch a new coffee web site.  It will just be me at first.  I may post a few times a week or once a month.  No promises.  At some point, I may extend invitations to my favorite contributors from INeedCoffee should they wish to post.  Or maybe I won’t.  No promises.  It may or may not succeed.  Let’s find out.

In the last year, I’ve spent probably close to a 1,000 hours building and promoting the Coffee Hero site.  I wanted to do something different.  With Coffee Hero, I wanted to extend the topic of coffee beyond the obvious.  Writing reviews for crappy coffee has no appeal to me.  Although I am proud of the content, I did receive some feedback a few months ago from a reader that stated he didn’t get the site.  It was confusing.

Was it confusing for others?  Probably.  Site statistics show that after a year, Coffee Hero gets less than 5% of the traffic of INeedCoffee.  Most of site traffic goes to longer articles that would have received far more readership if they were on the INeedCoffee server.

I am strongly considering dimming the lights on Coffee Hero, moving the best content over to INeedCoffee and returning to Coffee Hero with a completely new focus at a later date.   The next 1,000 hours I would devote to Coffee Hero could probably be better spent on my other sites.

Your thoughts?