Am I the Last One to Read The Long Tail?

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I finally got around to reading one of the most cited business books of the decade. In fairness to me, I did read the original Wired article from October 2004 when it first came out.

Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson is the detailed examination of how we are moving from a hit-based society to a niche-based society. The thesis was more interesting four ago, today it seems so obvious. It is a good book, but most would be better off reading the Wired article first and then deciding if they wish to go deeper on the topic before picking up the book.

2 thoughts on “Am I the Last One to Read The Long Tail?

  1. dhammy

    Read the article and it was very interesting. The one bone I would pick is that there weren’t more examples/case studies involving business outside of the entertainment industry (books, movies, music cd’s are presented). Does the book go beyond these?

  2. A little. It is mostly about examples of products that once occupied shelf space that now occupy virtual space.

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