I love RSS. It is the best technology for reading content on the web. For those that do not know what RSS is, check out this 1 minute video. According to this page RSS popularity started to decline in 2006. Today many people use Facebook, Twitter and newsletters to connect them with their reading content.
I’ve used all those methods for reading content and RSS is superior. Let me rattle off a few reasons.
- Facebook hides posts. You may have LIKED a page, but that is no guarantee you are going to see all new content posts. Facebook charges content providers to display posts to their members. The more you pay, the more they will show your content. I cover this in the post Shutting Down the CriticalMAS Facebook Page. With RSS 100% of posts are displayed to 100% of subscribers at no cost.
- Twitter is mostly a blast of short messages, but buried in the stream are links to articles you would like to read. But the stream over time becomes a tidal wave. There is no easy way to save and revisit content links. With RSS, they are saved and waiting for you. Try going back a week or even a few days in Twitter looking for something. Awful.
- And because the stream of tweets on Twitter is so intense, content publishers will post many links to the same article. This is fine if you missed it before, but noise if you’ve already seen it. With RSS, you have a single reference. No duplicates.
- Because Facebook is hiding posts and Twitter has become overwhelming, we are seeing the rise of newsletters. This is a problem because now your Inbox has become your reader. The Inbox becomes the dumping ground. I’m subscribed to 337 RSS Feeds. The thought of all those articles pouring into my Inbox frightens me. Having a dedicated RSS reader manage that content so that I can read at my own leisure is wonderful.
- Newsletters are the rage now, but you need to give the content provider at least your email address. Hopefully they won’t SPAM you too much. With RSS, the content provider doesn’t know your email address.
I could go on and on listing reasons why RSS is superior, but I think you get the idea. Here are my ideas on how to make RSS better and more competitive.
Add a Newsletter Reader Feature
We are getting bombarded with requests to sign up for newsletters. There are some that I would sign up for, but either I don’t trust the site or just the thought of my Inbox getting slammed turns me off.
But what if Feedly (my RSS Reader) provided me with a unique email address that I could use for newsletters? And they managed the subscribe and unsubscribe process from the reader itself. All those newsletters could be directed into folders on my RSS Reader for me to read at my leisure. My Inbox doesn’t get assaulted. And the content providers don’t have my direct email account.
You know those annoying newsletter pop-up windows windows? What if a browser extension provided by the RSS Reader that detected it and offered to either complete the sign up or block the window forever? That would be awesome.
RSS Robot by Rob McDonald
Add a Customized Twitter Feed Subscribe
There are any different types of Tweets. Quick messages, responses, retweets, quoted retweets, links to one’s own content or links to outside content. The content can be new or old. If you only care about specific types of tweets, it can be difficult to find the signal in the noise. Now start following 300 or 3,000 people and it becomes impossible.
If the RSS Reader managed the different types of Tweets and allowed the user to customize which ones they wanted to see and then handled all the duplicates, that would be valuable.
This feature might even be as simple as using the Twitter address to look up the site URL and locate the RSS feed. A much easier sign up. Maybe the same could be done with Facebook, Pinterest and Google+?
Many years ago Yahoo! created something called Pipes. It was a drag and drop way to customize RSS feeds. It no longer exists, but the idea is still solid. I have some feeds that publish way too much, so I end up not reading those feeds. But I still want to read the important posts.
Having a set of filters I can use such as author, category or keyword would be helpful. Imagine being able to subscribe to this site, but only wanting to see Fitness posts and not crazy talk about a future RSS Reader.
RSS needs to mount a counter attack against the big entities that stepped in between content providers and readers. A single reader for content. No likes, no follows, no email address needed. If you are an RSS developer, we need your help.